TY  - BOOK
AU  - Kumar,S Ramesh
TI  - Consumer behaviour and branding : concepts, readings and cases the Indian context / 
SN  - 9788131722367
U1  - 658.8342 
PY  - 2009///
CY  - Delhi : 
PB  - Pearson Education Asia , 
KW  - CONSUMER BEHAVIOUR
N1  - Includes index
ER  -