Winer, Russell S. <br/><br/>
Marketing management /  
by Russell S. Winer. 
 - 3rd ed /   . 
 - Delhi :   Pearson Education Asia ,   2008. 
 - 458p. :   figures ;   28cm  1 CD .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>8131715264  RS450.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIN/M