Mohan, Manendra. <br/><br/>
Advertising management : concepts and cases /  
by Manendra Mohan. 
 - /   . 
 - New Delhi :   Tata McGraw-Hill Publishing ,   2008. 
 - 418p. :   figures ;   23cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780074517802  RS325.00 
<br/><br/><label>Subjects--Index Terms: </label>ADVERTISING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.81  / MOH/A