TY  - BOOK
AU  - Wells,William
AU  - Moriarty,Sandra  .
AU  - Burnett,John  .
TI  - Advertising : principles & practice / 
SN  - 9788131714140
U1  - 659.1 
PY  - 2009///
CY  - Delhi : 
PB  - Pearson Education Asia , 
KW  - ADVERTISING
N1  - Includes index
ER  -