Wells, William. <br/><br/>
Advertising : principles & practice /  
by William Wells, Sandra Moriarty and John Burnett. 
 - 7th ed /   . 
 - Delhi :   Pearson Education Asia ,   2009. 
 - 592p. :   figures ;   28cm  one CD .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788131714140  RS475.00 
<br/><br/><label>Subjects--Index Terms: </label>ADVERTISING 
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEL/A