Batra, Rajeev. <br/><br/>
Advertising management /  
by Rajeev Batra,John G. Myers and David A. Aaker. 
 - 5th ed /   . 
 - New Delhi :   PHI Learning ,   2008. 
 - 754p. :   figures ;   25cm  one CD .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788120312197  RS325.00 
<br/><br/><label>Subjects--Index Terms: </label>MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.81  / BAT/A