Cateora, Philip R. International marketing / by Philip R. Cateora, John L. Graham and Prashant Salwan. - 13th ed / . - New Delhi : Tata McGraw Hill Education , 2010. - 888p. : figures ; 26cm one CD . Includes index ISBN: 9780070666993 RS495.00 Subjects--Index Terms: INTERNATIONAL MARKETING Dewey Class. No.: 382 / CAT/I