Zeithaml, Valarie A. <br/><br/>
Services marketing : integrating customer focus across the firm /  
by Valarie A Zeithaml. 
 - 4th ed /   . 
 - New Delhi :   Tata McGraw-Hill Publishing ,   2008. 
 - 743p. :   figures ;   26cm  one CD .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780070660076  RS450.00 
<br/><br/><label>Subjects--Index Terms: </label>SERVICES MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI/S