Srinivasan, R.. <br/><br/>
Services marketing : the Indian context /  
R Srinivasan. 
 - 3rd ed /   . 
 - New Delhi :   PHI Learning ,   2012. 
 - xvi,273p. :   figs.,tables ;   24cm .  
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label> RS250.00 (Pbk) 
<br/><br/><label>Subjects--Index Terms: </label>SERVICE INDUSTRIES-MARKETING-INDIA CUSTOMER SERVICES-INDIA 
<br/><br/><label>Dewey Class. No.: </label>658.80954  / SRI/S