TY  - BOOK
AU  - Loudon,David
AU  - Stevens,Robert  .
AU  - Wrenn,Bruce  .
TI  - Marketing management : text and cases / 
SN  - 8126904887
U1  - 658.8 
PY  - 2005///
CY  - New Delhi : 
PB  - Atlantic Publishers , 
KW  - MARKETING MANAGEMENT
N1  - NULL
ER  -