Loudon, David. <br/><br/>
Marketing management : text and cases /  
by David Loudon, Robert stevens and Bruce wrenn. 
 - /   . 
 - New Delhi :   Atlantic Publishers ,   2005. 
 - xiii, 373p :   ill ;   22cm .  
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<br/><br/><label>ISBN: </label>8126904887  RS450.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOU/M