Tyagi, C L. <br/><br/>
Advertising management /  
by C L Tyagi and Arun Kumar. 
 - /   . 
 - New Delhi :   Atlantic Publishers ,   2004. 
 - 435p. :   figures ;   22cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label> RS750.00 (Hb) 
<br/><br/><label>Subjects--Index Terms: </label>ADVERTISING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.81  / TYA/A