TY  - BOOK
AU  - Vernekar,S S.
AU  - Goel,Sandeep  .
AU  - Bhardwaj,B.R..
TI  - Marketing of services : strategies for growth / 
SN  - 8176297178
U1  - 658.8 
PY  - 2005///
CY  - New Delhi : 
PB  - Deep and Deep Publications , 
KW  - MARKETING
N1  - Includes index
ER  -