Havaldar, Krishna. Industrial marketing : text and cases / by Krishna Havaldar. - 2nd ed. / . - New Delhi : Tata McGraw-Hill Publishing , 2007. - 379p. : figures ; 24cm . Includes index ISBN: 9780070588400 RS295.00 Subjects--Index Terms: INDUSTRIAL MARKETING Dewey Class. No.: 658.804 / HAV/I