Reeder, Robert R. Industrial marketing : analysis, planning and control / by Robert R. Reeder, Edward G. Brierty and Betty H. Reeder. - 2nd ed / . - New Delhi : PHI Learning , 1991. - 663p. : figures ; 26cm . Includes index ISBN: 9788120312456 RS425.00 Subjects--Index Terms: INDUSTRIAL MARKETING Dewey Class. No.: 658.804 / REE/I