Onkvisit, Sak. International marketing : analysis and strategy / by Sak Onkvisit and John J. Shaw. - 3rd ed / . - New Delhi : PHI Learning , 1997. - 750p. : figures ; 28cm . Includes index ISBN: 9788120312388 RS495.00 Subjects--Index Terms: INTERNATIONAL MARKETING Dewey Class. No.: 382 / ONK/I