TY  - BOOK
AU  - Kurtz,David L.
AU  - Boone,Louis E  .
TI  - Principles of marketing / 
SN  - 8131502937
U1  - 658.8 
PY  - 2006///
CY  - New Delhi : 
PB  - Cengage Learning India , 
KW  - MARKETING
N1  - Includes index
ER  -