Nargundkar, Rajendra. Marketing research : text and cases / by Rajendra Nargundkar. - 3rd ed / . - New Delhi : Tata McGraw-Hill Publishing , 2008. - 533p. : figures ; 25cm 1 CD . Includes index ISBN: 9780070220874 RS315.00 Subjects--Index Terms: MARKETING RESEARCH Dewey Class. No.: 658.83 / NAR/M