TY  - BOOK
AU  - Shah,Kruti
AU  - D`Souza,Alan .
TI  - Advertising and promotions : an IMC perspective / 
SN  - 9780070080317
U1  - 659.1 
PY  - 2010///
CY  - New Delhi : 
PB  - Tata McGraw Hill Education , 
KW  - ADVERTISING
KW  - MARKETING-MANAGEMENT
N1  - Includes bibliographical references and index
ER  -