Shah, Kruti. <br/><br/>
Advertising and promotions : an IMC perspective /  
by Kruti Shah and Alan D`Souza. 
 - /   . 
 - New Delhi :   Tata McGraw Hill Education ,   2010. 
 - xxx,987p. :   ills.,figs. ;   24cm  1 CD .  
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780070080317  RS 475.00 
<br/><br/><label>Subjects--Index Terms: </label>ADVERTISING  MARKETING-MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHA/A