East, Robert. <br/><br/>
Consumer behaviour : applications in marketing /  
NULL. 
 - /   . 
 - London :   Sage Publications ,   2009. 
 - viii,334p :   ills.,tables,diagrams,pic. ;   25cm .  
<br/><br/>Includes bibliography and indexes 
<br/><br/><label>ISBN: </label>9788132103158  Rs.395.00 
<br/><br/><label>Subjects--Index Terms: </label>CONSUMER BEHAVIOR 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / EAS/C