TY  - BOOK
AU  - Panda,Tapan K..
TI  - Marketing management : text and cases Indian context (with CD) / 
SN  - 8174465480
U1  - 658.8 
PY  - 2007///
CY  - New Delhi : 
PB  - Excel Books , 
KW  - MARKETING MANAGEMENT
N1  - Includes index
ER  -