Panda, Tapan K.. <br/><br/>
Marketing management : text and cases Indian context (with CD) /  
by Tapan K. Panda. 
 - 2nd ed /   . 
 - New Delhi :   Excel Books ,   2007. 
 - 757p. :   figures ;   28cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>8174465480  RS350.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAN/M