Malhotra, Naresh K.. <br/><br/>
Marketing research an applied orientation /  
by Naresh K. Malhotra and Satyabhusan Dash. 
 - 5th ed /   . 
 - New Jersey :   Prentice Hall ,   2009. 
 - 859p. :   figures ;   26cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788131723173  RS525.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING RESEARCH 
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL/M