TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior : and marketing action / 
SN  - 9788131500361
U1  - 658.8342 
PY  - 1998///
CY  - New Delhi : 
PB  - Cengage Learning India , 
KW  - CONSUMER BEHAVIOR
N1  - Includes index
ER  -