TY  - BOOK
AU  - Baran,Roger J..
AU  - Galka,Robert J  .
AU  - Strunk,Daniel P  .
TI  - Customer relationship management / 
SN  - 9788131505182
U1  - 658.812 
PY  - 2008///
CY  - New Delhi : 
PB  - Cengage Learning India , 
KW  - MANAGEMENT
N1  - Includes index
ER  -