Baran, Roger J.. Customer relationship management / by Roger J. Baran,Robert J. Galka and Daniel P. Strunk. - / . - New Delhi : Cengage Learning India , 2008. - 308p. : figures ; 25cm . Includes index ISBN: 9788131505182 RS295.00 Subjects--Index Terms: MANAGEMENT Dewey Class. No.: 658.812 / BAR/C