TY  - BOOK
AU  - Srinivasan,R..
TI  - Services marketing: the Indian context / 
SN  - 9788120325982
U1  - 658.80954 
PY  - 2008///
CY  - New Delhi : 
PB  - Prentice Hall of India , 
KW  - SERVICES MARKETING
N1  - Includes index
ER  -