Srinivasan, R.. <br/><br/>
Services marketing: the Indian context /  
R. Srinivasan. 
 - /   . 
 - New Delhi :   Prentice Hall of India ,   2008. 
 - 243p. :   figures, tables ;   23cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788120325982  Rs. 195.00 
<br/><br/><label>Subjects--Index Terms: </label>SERVICES MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.80954  / SRI/S