TY  - BOOK
AU  - Panda,Tapan K.
TI  - Marketing management : text & cases (with CD) / 
SN  - 9788174465481
U1  - 658.8 
PY  - 2008///
CY  - New Delhi : 
PB  - Excel Books , 
KW  - MARKETING MANAGEMENT
N1  - Includes index
ER  -