Panda, Tapan K. Marketing management : text & cases (with CD) / by Tapan K. Panda. - 2nd ed / . - New Delhi : Excel Books , 2008. - 757p. : Table and figures ; 27cm . Includes index ISBN: 9788174465481 Rs. 350.00 Subjects--Index Terms: MARKETING MANAGEMENT Dewey Class. No.: 658.8 / PAN/M