TY  - BOOK
AU  - Lilien,Gary L.
AU  - Kotler,Philip  .
AU  - Moorthy,K Sridhar  .
TI  - Marketing models / 
U1  - 658.8 
PY  - 2006///
CY  - New Delhi : 
PB  - Prentice Hall of India , 
KW  - MARKETING MANAGEMENT
N1  - Includes bibliographical references and index
ER  -