TY  - BOOK
AU  - Malhotra,R K.
AU  - Singh,Nachhattar  .
TI  - Marketing management / 
SN  - 9788174883988
U1  - 658.8 
PY  - 2003///
CY  - New Delhi : 
PB  - Anmol Publications , 
KW  - MARKETING MANAGEMENT
ER  -