Solomon, Michael R. Consumer behavior: buying, having, and being / Michael R Solomon. - / . - New Delhi : Prentice Hall of India , 2007. - xviii,654p : .ills.,picts ; 26cm . NULL ISBN: 9788120332935 Rs. 495.00 Subjects--Index Terms: CONSUMER BEHAVIOUR Dewey Class. No.: 658.8342 / SOL/C