TY  - BOOK
AU  - Cohen,william A   .
TI  - The practice of marketing management : analysis ,planning , and implementation / 
SN  - 0023231505
U1  - 658.8 
PY  - 1988///
CY  - New York : 
PB  - Macmillan Publishing  , 
KW  - MANAGEMENT
N1  - Includes subject index
ER  -