Cohen, william A   . <br/><br/>
The practice of marketing management : analysis ,planning , and implementation /  
william A . Cohen. 
 - New York :   Macmillan Publishing  ,   1988. 
 - x, 695p :   Tables, charts ;   26cm .  
<br/><br/>Includes subject index 
<br/><br/><label>ISBN: </label>0023231505  NULL 
<br/><br/><label>Subjects--Index Terms: </label>MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / COH/P