Velayudhan, Sanal Kumar. <br/><br/>
Rural marketing: targeting the non-urban consumer /  
Sanal Kumar Velayudhan. 
 - 2nd ed /   . 
 - New Delhi :   Response Books ,   2007. 
 - 249p. :   ills.,tables ;   18cm .  
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9788178297491  Rs. 295.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING-MANAGEMENT-INDIA  
<br/><br/><label>Dewey Class. No.: </label>658.800954  / VEL/R