Halve, Anand Bhaskar. Planning for power advertising: a user`s manual for students and practitioners / by Anand Bhaskar Halve. - / . - New Delhi : Response Books , 2007. - 260p. : tables, pictures ; 24cm . Includes index ISBN: Rs. 395.00 (Pb) Subjects--Index Terms: ADVERSTISING Dewey Class. No.: 659.1 / HAL/P