TY  - BOOK
AU  - Tellis,Gerard J.
TI  - Effective advertising: understanding when, how, and why advertising works / 
SN  - 9788178293707
U1  - 659.1 
PY  - 2007///
CY  - New Delhi : 
PB  - Response Books , 
KW  - ADVERTISING
N1  - Includes index
ER  -