Tellis, Gerard J. <br/><br/>
Effective advertising: understanding when, how, and why advertising works /  
by Gerard J.Tellis. 
 - /   . 
 - New Delhi :   Response Books ,   2007. 
 - v,203p. :   tables,pictures ;   22cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788178293707  Rs. 320.00 
<br/><br/><label>Subjects--Index Terms: </label>ADVERTISING 
<br/><br/><label>Dewey Class. No.: </label>659.1  / TEL/E