David, Fred R. Strategic management : concepts and cases / Fred R David. - 11th ed / . - New Delhi : Prentice Hall of India , 2007. - xxxi,393p. : ils.,charts.,tables ; 24cm . NULL ISBN: 9788120331464 RS525.00 Subjects--Index Terms: STRATEGIC PLANNING Dewey Class. No.: 658.4012 / DAV/S