Belch, George E. <br/><br/>
Advertising and promotion : an integrated marketing communications perspective /  
George E  Belch and Michael A Belch. 
 - 6th ed /   . 
 - New Delhi :   Tata McGraw-Hill Publishing ,   2007. 
 - xxvi,779p. :   ills.,picts ;   24cm .  
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label> Rs. 430.00 (Pb) 
<br/><br/><label>Subjects--Index Terms: </label>ADVERTISING 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL/A