TY - BOOK AU - Green,Paul E. AU - Tull,Donald S . AU - Albaum,Gerald . TI - Research for marketing decisions / U1 - 658.15072 PY - 2005/// CY - New Delhi : PB - Prentice Hall of India , KW - DECISION MAKING FINANCE ; MANAGEMENT-DECISION MAKING N1 - Includes index ER -