TY  - BOOK
AU  - Ramaswamy,V S.
AU  - Namakumari,S  .
TI  - Marketing management : planning, implementation and control / 
SN  - 9780333937198
U1  - 658.8 
PY  - 2002///
CY  - London : 
PB  - Macmillan , 
KW  - MARKETING MANAGEMENT
N1  - Includes bibliographical references and index
ER  -