Coughlan, Anne T. Marketing channels / by Anne T. Coughlan,Erin Anderson, Louis W. Stern, Adel I. El-Ansary. - 6th ed / . - New Delhi : Prentice Hall of India , 2006. - xviii, 590p. : illus.,figs.,table ; 2cm . Includes Subject index ISBN: 8120320697 Rs. 225.00 Subjects--Index Terms: MARKETING CHANNELS Dewey Class. No.: 658.84 / COU/M