Reeder, Robert R. Industrial marketing : analysis, planning and control / Robert R Reeder,Edward GBrierty and Betty H Reeder. - 2nd ed / . - New Delhi : Prentice Hall of India , 2007. - xvi,670p. : ills.,figs.,tables ; 24cm . Includes index ISBN: 8120312457 Rs. 325.00 Subjects--Index Terms: INDUSTRIAL MARKETTING Dewey Class. No.: 658.804 / REE/I