Loudon, David L. <br/><br/>
Consumer behavior : concepts and applications /  
David L Loudon and Albert J  Della Bitta. 
 - 4th ed /   . 
 - New Delhi :   Tata McGraw-Hill Publishing ,   2006. 
 - xxiii,788p. :   ills.,picts.,tables ;   24cm .  
<br/><br/>Includes notes and index 
<br/><br/><label>ISBN: </label> Rs. 425.00 (Pb) 
<br/><br/><label>Subjects--Index Terms: </label>CONSUMER BEHAVIOR 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / LOU/C