Aaker, David A. Strategic market management / David A Aaker. - 5th ed / . - NewJersey : John Wiley & Sons , 2000. - xiv,330p. : ills.,tables ; 22cm . Includes appendix and index ISBN: USD5.95 (Pb) Subjects--Index Terms: MARKETING MANAGEMENT Dewey Class. No.: 658.8 / AAK/S