Majumdar, Ramanuj. Marketing research : text, applications and case studies / Ramanuj Majumdar. - / . - New Delhi : New Age International , 2005. - xvi,365p. : ills.,figs.,tables ; 24cm . Includes index ISBN: 8122403387 Rs. 195.00 Subjects--Index Terms: MARKET RESEARCH Dewey Class. No.: 658.83 / MAJ/M