Etzel, Michael J. <br/><br/>
Marketing /  
Michael J Etzel... et al . 
 - 13th ed /   . 
 - New Delhi :   Tata McGraw-Hill Publishing ,   2007. 
 - xxvii.,735p. :   ills.,tables.,picts ;   24cm .  
<br/><br/>Includes glossary and index 
<br/><br/><label>ISBN: </label>0070600902  Rs. 350.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT  
<br/><br/><label>Dewey Class. No.: </label>658.8  / ETZ/M